This is what they don’t tell you in school about effective communication and your BUSINESS
Simple To Understand. Easy to Misuse.
To be effective your communication skills matter. They always will. But it’s deeper than just taking a few speech classes.
And writing school papers won’t teach you what you really need to know in terms of effective, real-life, communication. This is one of those crucial skills that countless graduates haven't mastered and suffer because of it.
Without a deliberate communication plan…
or serious mentorship you can easily find yourself limping in this area. In fact, our personal issues, like,
- fear of public speaking,
- low self-esteem or
- low awareness of how others actually see us, even
- overly inflated sense of pride,
can trigger a problem with our public communication strategy.
Can you see the pattern?
We bring who we are to the table. So, when our personal communication strategy improves, our projects, our teams and everything connected to us (and that includes relationships) improves too.
Here’s the point: Your communication skills matter. And they always will. You can be an all-star at what you do, but if you fail at communication, that lapse in skill can kill a business
#1 ~ Effective communication is not about the flashy pieces.
Those things play a role, but only after you get the message right. Let me say it another way, your
- big sign,
- designer logo,
- custom video,
- gorgeous website,
- unique business card
only matter if the message behind the design makes sense to your people. And to be clear, your people includes the team and the target audience.
Ignoring effective communication causes the average business owner to waste time and money. So, let's not be average.
Consider your business website.
Does it speak to your target audience? It doesn’t matter how good it looks, how much it cost, or how much you think you saved, if your website doesn’t carry the right message in the right style, then there’s a big, gaping problem fighting against you.
Start with the message. Design will come later.
Let me break this down a little further.
#2 ~ Rambling is easy. But it’s the short, clear messages…
that take the most energy to write, but have the greatest impact.
In the beginning, you have seconds to connect with people, not minutes. Effective communication is how you make the most of that time.Jamillah The Poet | 91GRIT
Saying more with less is strategic and smart, but it takes real effort to create. And it's worth it because that effort turns into the easy button that your audience needs and wants. Your clear and concise message makes it easy for your people to understand and respond.
#3 ~ The message your team hears is the secret sauce
And make no mistake, how you talk to your team plays a major role in shaping their brand loyalty.
This ongoing conversation impacts how they communicate on your behalf. Get this step wrong and you can break the message and the brand before you ever get out the gate.
In fact, your first brand relationship is with the people who help you run your business.
What you say to them (and model in front of them) will become a part of your brand as it’s reflected through their behavior with your people. In other words…
Your team needs to know your core marketing message before your public does.
You see how effective communication is engraved into every part of your business? Not just the marketing. All of it.
You don’t want to be the business that has all the marketing, but non of the delivery. We are not out here trying to hustle people. We came to serve and solve problems.Jamillah The Poet | 91GRIT
That’s what a business does, it solves a specific set of problems for a specific set of people.
So, when your team hears the message first, they get empowered to help you:
- share it with the public next AND
- deliver exactly what you promised.
And that way you can win without burning out.